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Marketing & Advertising

                                                                                                      (page 1 of 4)

Getting Started/Key Databases

Below are the key databases for marketing and advertising research.  See also the full list of business related databases for additional options.

  • Simmons Insights 

    Simmons is a statistical survey of consumer purchases and preferences. For help in using, see this Online Tutorial.

    more...

  • Winmo

    Provides competitive intelligence on over 14,500 media companies and ad agencies. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns.

  • Business Source Complete

    An index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.

    more...

  • MarketResearch.com Academic

    A collection of full-text market research reports providing details of target markets, competitors, and much more.

  • SRDS Media Solutions

    Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.

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Marketing Plan Template

News & Articles 

Catch up with developments in the industry, track ad campaigns, assess markets, and more by locating articles in newspapers and magazines.  Most of the indexes below include the full text of the articles indexed or, alternatively, links to the text via this Find Text button:   

  • Business Source Complete

    An index with full text of articles from over 3000 business magazines, including peer-reviewed journals. Covers both marketing and advertising.

    more...

  • Factiva

    An index of several thousand newspapers and business magazines from around the world. Full text of articles is included. Only 3 simultaneous users, so remember to logout when you are finished!

  • Academic Search Complete

    This multidisciplinary database includes articles from hundreds of magazines and scholarly journals, most including the full text of the article. Good for trends, consumer attitudes, etc.

    more...

  • Gale OneFile: Business

    Index to business periodicals and newspapers with full text of most articles.

    more...

  • Communication & Mass Media Complete

    Covers journals in communication, mass media, and other closely-related fields of study. Full text of articles from most sources.

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Trade Publications

General Sources for Statistics

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Directories of Manufacturers and Suppliers

  • APEC MSME MarketPlace

    The "APEC MSME Marketplace" is an interactive repository of APEC activities and member economies' individual efforts as a tool to promote cooperation and linkages across MSMEs and other stakeholders with interest in MSME development.

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  • Thomas

    With the legacy of Thomas Register at our back, today’s Thomas is a data, platform and technology company that has become the leading resource for the industrial marketplace.

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Electronic Statistical Sources

This provides general sources for Statistical Research.  It may not be a comprehensive list and it will update constantly.  You are welcome to suggest a source by sending the Reference Librarian an email.

  • Beer Statistics

    Statistics is released by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

  • Business & Industry

    More publications on Business Statistics on the US Census Bureau page.

  • Business Data and Statistics

    This is a one-stopping area for the links to various government websites on data and statisitcs.

  • Data.gov

    The purpose of Data.gov is to increase public access to high value, machine readable datasets generated by the Executive Branch of the Federal Government.

  • Distilled Spirits Statistics

    Statistics is released by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

  • Economic Indicators

    Available from April 1995 forward, this monthly publication is prepared by the Council of Economic Advisers for the Joint Economic Committee. It provides economic information on gross domestic product, income, employment, production, business activity, prices, money, credit, security markets, Federal finance, and international statistics.

  • Economic Report of the President

  • Fedstats

    FedStats, which has been available to the public since 1997, provides access to the full range of official statistical information produced by the Federal Government on such topics as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more.

  • Industry Statistics Sampler

    It includes state ranking and samples or links to all census and survey sources for an industry.

  • State & County QuickFacts (US Census Bureau)

  • Statistics of U.S. Businesses

    Statistics of U.S. Businesses (SUSB) is an annual series that provides economic data by size and industry. Statistics of U.S. Businesses covers most of the country's economic activities.

  • Survey of Current Business by BEA

    Major content for current business statistics including indexes for income payments, industrial production, commodity prices, statistics on construction and real estate, etc.

  • TNData and Research Reports by CBER of The College of Business Administration - University of Tennessee, Knoxville

  • Tobacco Statistics

    Statistics is released by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

  • US Census 2010 Data

    This is not an official US Census site. However, it extracts data from the US Census Bureau and presents in a readable form.

  • Wine Statistics

    Statistics is released by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

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