Marketing & Advertising
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Advertising Expenditures
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How much is spent to advertise a brand of coffee or a specific car model? Has spending on Internet advertising outpaced direct mail and outdoor advertising expenditures? Look for answers to questions like these in the sources listed below.
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[Note: Winmo - previously named as Advertising Red Books. Ad$pender is discontinued. Try Insider Intelligence - previously named as eMarketer for advertising spending.]
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Insider Intelligence
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Formerly known as eMarketer. It provides market research information about the Internet, e-business, online marketing, and emerging technologies. Includes analyst reports, daily research articles, and e-business and online marketing statistics.
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more...
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Winmo
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In addition to coverage of ad agencies, also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns. Identifies the ad agency used and may include the amount spent and the media used.
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AgencyCompile
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Agency ComPile is a directory of North American marketing communications agencies. Established in 1998 by Pile and Company, Agency ComPile provides corporate marketers, procurement, and others interested in the advertising community with relevant information on the leading advertising, public relations, direct marketing, digital, design, sales promotion and media planning/buying agencies in North America.
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more...
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Research Reports and White Papers by Ad Age
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SRDS Media Solutions
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In addition to advertising rates, contact information, and circulation data for a variety of media types, this database includes demographic and lifestyle interests for counties and market areas (DMAs). Must use Internet Explorer.
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Statista
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Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.
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The State of the News Media - The Pew Research Center
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The State of the News Media contains annual reports on the status of American journalism.
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Warc
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Advertising expenditure by medium in 80 markets, plus forecasts and media costs for key countries. This is not a UTK Library subscription.
Advertising Historical Images
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All the sites below provide image examples of historical advertising. Some provide free images, some require registration, others charge a fee for use of images. Be sure to properly acknowledge the source of any image you use from these web sites.
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Ad*Access
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This well-developed, easily navigated site presents images and information for more than 7,000 advertisements printed primarily in the United States from 1911 to 1955. Material is drawn from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University.
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Adflip.com
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Adflip is a privately financed archive of more than 6,000 print advertisements published from 1940 to the present. Products advertised, including everything from dog food to DeSotos, are divided into 17 search categories, from automotive to travel, and eight themed categories such as comic books and obsolete products. The site may be searched by year, product type, and brand name.
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AdForum
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Ads of the World
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Ads of the World (AotW) is an advertising archive and community
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Associated Press Images Collection
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Contemporary and historical images from the Associated Press.
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more...
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The Advertising Archives
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The Advertising Archives was established in 1990 by Larry and Suzanne Viner.
The collection spans the years from the mid 19th Century to the present day. Image types include:-
British & American Press Adverts
British & American Magazine Covers and Artwork including story Illustrations
Rare French & Spanish Magazine Art
British TV Advertising Stills
Mail Order Catalogues
Posters, Postcards, Menus, Theatre Programmes & other Ephemera
Wide selection of Vintage Magazines -
Coloribus.com
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Coloribus is a Creative Advertising & Commercials Archive with more than 2000000 ads.
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Digital Public Library of America
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Discover 44,918,855 images, texts, videos, and sounds from across the United States
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Emergence of Advertising in America
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Freedom on the Move Project
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Freedom on the Move is a database of fugitives from North American slavery.
With the advent of newspapers in the American colonies, enslavers posted “runaway ads” to try to locate fugitives. Additionally, jailers posted ads describing people they had apprehended in search of the enslavers who claimed the fugitives as property. -
New York Times, ProQuest Historical Newspapers (1985 - 2009)
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This link opens in a new window
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New York Times Archive offers page images of all pages from 1851 through 2009, including ads, and all are searchable; you can limit by "document type" to "display ad."
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PressDisplay
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Access to 2200+ newspapers from 97 countries in 56 languages. A marvelous tool for seeing original print advertising, in context, and a tool for getting in touch with recent hot topics.
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The Vanderbilt Television News Archive
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The Vanderbilt Television News Archive is a complete archive of national television news broadcasts since August 5, 1968. Individuals request loans of items from the collection for reference, study, classroom instruction, and research. They offer DVDs that are duplications of entire broadcasts as well as compilations of individual news stories specified by the borrower. Borrowers pay fees for the items loaned to cover the costs of providing the service.
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Vintage Ad Browser
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Browser by type and then browse from image to image.
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WPA Posters:Library of Congress
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This colorful online exhibit showcases more than 900 original Works Project Administration posters produced from 1936 to 1943 as part of Franklin D. Roosevelt’s New Deal program to support the arts.
Media & Ad. Agency Directories
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​Media Directories
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Broadcasting & Cable Yearbook
Call number Ref. TK6540.B852
Available in paper only in Reference. Primarily a directory of television and radio stations, cable and satellite operators, and programming services, but also includes some market area statistics. -
Editor & Publisher News Section
Editor & Publisher is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.
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Call number Ref. PN4699.A94
Use to identify media (newspapers, magazines, newsletters, radio, television, and cable systems) in a specific location. Has indexes of ethnic and fraternal publications, radio station formats, trade and professional publications, and more.more...
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A worldwide media guide, providing quick facts about newspapers, magazines, radio and tv stations and news agencies worldwide. Provides a brief description, basic contact information and links to media web sites.
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Detailed advertising rates, contact information, and circulation data for a variety of media types including magazines, newspapers, radio, TV, and internet.
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Ad Agency & Client Directories
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Free access to AdForum's directory of agency profiles.
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Provides competitive intelligence on over 14,500 media companies and ad agencies. Lists top personnel, major accounts, total approximate annual billings, and media types used. Also covers 21,000 companies that allocate over $200,000 annually for advertising campaigns. Identifies the ad agency used and may include the amount spent and the media used.
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Agency ComPile is a directory of North American marketing communications agencies. Established in 1998 by Pile and Company, Agency ComPile provides corporate marketers, procurement, and others interested in the advertising community with relevant information on the leading advertising, public relations, direct marketing, digital, design, sales promotion and media planning/buying agencies in North America.
more...
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Green Book: International Directory of Marketing Research and Services
Profiles marketing research agencies in the U.S. and abroad and the services and facilities available from each. Search by location, research services, research specialty, computer programs used, etc.