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Retail, E-Commerce & Consumerism

                                                                                                      (page 3 of 3)

Consumer Demographics

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  • American Factfinder

    From the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, less detailed, American Community Survey.

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  • SRDS Media Solutions

    Detailed advertising rates, contact information, and circulation data for a variety of media types. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.

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  • American Time Use Survey

    From the U.S. Bureau of Labor Statistics, an annual survey that measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.​

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  • Simmons Insights 

    Simmons is a market survey including consumer demographics. Not available on the library network. For help in using, see this Online Tutorial.

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  • Passport

    Market intelligence on countries, product groups, and consumers from Euromonitor International. UT subscription covers market and economic statistics only.

Consumer Expenditures

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  • American Marketplace

  • A publication providing marketing analysis based upon data collected mainly from the federal government. Topics covered include education, health, income, labor force, living arrangements, population, spending, and wealth. This publication is included in the Lexis-Nexis Academic database.

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  • Consumer Expenditure Survey

  • From the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.

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  • Demographics USA

  • Call Number: Ref. HF5415.2 .S84
    Available in paper only in Reference. An annual survey of consumer buying power with market, population, household, and retail sales data for the U.S., for states, and for counties. Also has market projections, buying power index, and effective buying income.

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  • Passport

  • Market intelligence on countries, product groups, and consumers around the world from Euromonitor International. UT subscription covers market and economic statistics only.

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  • Statista

  • Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.

Consumer Attitudes & Opinions

 

​Does public opinion affect consumer behavior?  Have attitudes on spending changed?  Polls and public opinion surveys can help to provide answers to these questions and more.

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Academic Search Complete

  • Search this multidisciplinary database for articles on polls and consumers. Results will include articles drawn from hundreds of magazines and scholarly journals, most including the full text of the article.

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  • Pew Research Center

  • The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It focuses on seven sectors: global attitudes, religion and public life, the impact of the Internet on American life, social and demographic trends, Hispanic attitudes, journalism, and the press.

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  • PollingReport.com

  • The web site for the newsletter Polling Report. This site provides polls from many sources, including Gallup, Harris, Pew Research, and media organizations. Emphasis on public affairs but also some consumer issues.

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  • Roper Center for Public Opinion Research

  • An extensive archive of public opinion information providing access to the iPOLL database, a database of 500,000 questions and answers asked in the U.S. since 1935.

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  • The Odum Institute for Research in Social Science

  • Access to survey datasets from Louis Harris polls. To search, select the Data Catalog, then within the Odum Archive choose Public Opinion Data and the Harris Collection.

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