Accounting, Auditing & Taxation

Taxation & Business Law
 

SWOT to gain information on the internal, macro-environmental, and micro-environmental factors within the business environment.  5C is the extension of 3C [Customer, Corporation and Competitors]: Company, Customer, Competitors, Collaborators and Climate.

SWOT analysis or TOWS matrix - is for the Strengths and Weaknesses of a company (internal environment) as well as the Opportunities and Threats within the market (external environment).

Porter's Five Forces - scans the environment for threats from competitors and identifies problems early on to minimize threats imposed by competitors.  PEST Analysis - scans the macro-environmental factors: Political, Economic, Social and Technological analysis.  Some analysts added Legal factor and Environment factor to become PESTLE Analysis.

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Michael E Porter Five Forces Analysis

Michael Porter, a Harvard Business school professor developed a framework that models an industry as being influenced by five forces.  In his book "Competitive Strategy: Techniques for Analyzing Industries and Competitors", Five Forces Analysis is a framework of five forces to determine the competitive intensity and therefore attractiveness of a market for industry analysis and business strategy development.

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You can use the model to better understand the industry context in which a firm operates.

Diagram of Porter's 5 Forces (http://www.quickmba.com/strategy/porter.shtml)

Bear in mind that the Five Forces analysis does not supersede SWOT analysis. Five Force analysis focuses specifically on the industry in which a company operates while in a SWOT analysis focuses primarily on the company itself (the strengths and weaknesses of a company are analyzed relative to the entire industry, while the threats and opportunities originate primarily within the industry).

http://smallbusiness.chron.com/use-swot-analysis-five-forces-analysis-enrich-strategic-planning-process-23739.html

• On Competition by Michael E. Porter

  Call Number: HF1414 .P67 1998

  ISBN: 0875847951

  Publication Date: 1998-09-01

  Organized around three primary categories: Competition and Strategy: Core Concepts, The Competitiveness of Location, and Competitive Solutions to Societal Problems, this collection of articles develops the building blocks that define competitive strategy as we know it. It addresses the important issues of competition.

• The Competitive Advantage by Michael E. Porter

  Call Number: HD41.P668 1985

  ISBN: 0029250900

  Publication Date: 1985-01-01

  Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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Philip Kolter's Marketing Management - 4P/7P 

• Kotler on marketing : how to create, win, and dominate markets by Philip Kotler

  Call Number: HF5415.13 .K638 1999

  ISBN: 0684850338

  Publication Date: 1999-04-21

Philip Kolter, a professor of International Marketing at the Kellogg School of Management, Northwestern University, presented the Marketing Mix theory.  The  theory comprises of Product, Price, Place and Promotion. When the theory puts into intangible services, the marketing mix for a service has three additional elements: People, Process and Physical Evidence.

• A Framework for Marketing Management by Philip Kotler

  Call Number: HF5415.13 .K636 2001

  ISBN: 0130185256

  Publication Date: 2000-07-19