Marketing & Advertising

Demographics

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• American Community Survey

• American Factfinder

• American Housing Survey

• Community Source Book

• Education Statistics

• Housing Vacancies and Homeownership

• Integrated Public Use Microdata Series - International

• IPUMS-International (Integrated Public Use Microdata Series, International) is the world's largest collection of publicly available individual-level census data.

• Integrated PUMS - USA

• The Integrated Public Use Microdata Series (IPUMS-USA) consists of more than fifty high-precision samples of the American population drawn from fifteen federal censuses and from the American Community Surveys of 2000-2008.

• Kids Count Data Center

• Kids Count is a national project of the Casey Foundation to measure the educational, social, economic, and physical well-being of children state by state.

• PolicyMap

• Free registration is available to access a limited set of data including population, income, home ownership, and education. The underlying data is derived from government and commercial sources.

• Population and Household Economic Topics

• Right Site by EASI

• State & County Quick Facts

• Statistical Abstract of the United States

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Consumer Spending and Purchasing Power (Disposable Income)

• Collage Group

       This vendor has consumer research reports on

       cultures - Black America, Asian America ...

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• Buying power of Black America

• The Buying Power of Black America is briefly summarized by Target Market News, which offers the entire report for sale.

• This annual report provides statistical data on African-American earnings, including explanations of the varied definitions and types of income.

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• Consumer Expenditure Survey

• The Bureau of Labor Statistics has regular surveys of American buying habits. The web site offers reports and tables from the surveys. Customized tables can also created.

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• ETI Drill Down Tool Kits

• This site is provided by the University of Wisconsin-Milwaukee Employment and Training Institute. Purchasing power statistics can be found by using Census tract maps.

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• LABORSTA by International Labour Organization of United Nation - labor statistics around the world

• LABORSTA is a web-based site of global employment, unemployment, wages, consumer prices, occupational injuries, and other labor-related industry statistics. You can search by topic (e.g., public sector employment, retail prices of certain items, and so on) or by country or by a specific statistical publication. See also ILO’s library links to other publications about countries around the world on the site at http://www.ilo.org/dyn/depolib

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• Multicultural Economy

• The data series are offered by Selig Center at the Univeristy of Georgia on buying power by states. A summary report is available online.

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• People's Buying Power in the United States

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• Pew Research Center

• The Pew Research Center provides information on the issues, attitudes and trends shaping America and the world by conducting public opinion polling and social science research.

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• Survey of Buying Power

• (This publication might have ceased.)

• These include effective buying income (EBI, a measure of disposable income) and the buying power index (BPI, a measure of spending power based on EBI and additional factors). Demographics are broken out by age, race, city, county and state. The data will be of particular interest to companies running consumer marketing promotions, although any sizable incentive program may be able to use the demographic data to its advantage.

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• Target Market News - The Black Consumer Market Authority

• Each year Target Market News publishes a report that breaks down in dollars the impact of the Black Consumer Market.

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Consumer Lifestyles and Attitudes

• Advertising Research Foundation

  The Advertising Research Foundation is an open forum on consumer research. The ARF provides members and the industry with authoritative reports and white papers on vital topics.

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• American Demographics

  American Demographics publishes articles exploring consumer attitudes and demographics. After the Nov 2004 issue, American Demographics became a section of Advertising Age, available by subscription

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• American Spending and Time Use

  BLS conducts two surveys yearly to study Consumer Behavior i.e. American Time Use Survey (ATUS) and Consumer Expenditure Survey (CE).

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• CMI’s LGBT Community Survey - Community Marketing Inc

  CMI is a leading source of marketing data and services for the LGBT niche market and produces the Gay and Lesbian Consumer Index.

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• Datacenter at the Advertising Age magazine

  Check out the data center of this magazine for Advertising spending, Marketing Fact Book. "American Demograhpics" publishes articles exploring consumer attitudes and demographics, is a part of this magazine with a subscription.

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• Experian Consumer Research (formerly Simmons)

  Experian Consumer Research collects data on consumer behavior including media consumption and product preferences. Some of their white papers on the site are free.

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• Global TGI - free data

  TGI sells international market and media surveys. You'll find some free reports on consumer segments.

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• Nielsen Reports on Consumer Insights and Trends

  Nielsen sells reports on detail customer insights and trends. Some free reports are available on the site.

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• MyBestSegments - Claritas Market

  Each of the Claritas market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors. Reports are required a fee to purchase

Consumer Demographics

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• AHAA - The Voice of Hispanic Marketing

• American Factfinder

• From the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, less detailed, American Community Survey.

• American Time Use Survey

•  This link opens in a new window

• From the U.S. Bureau of Labor Statistics, an annual survey that measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

• Community Data - UTK library research guide

• Labor Force Statistics from the Current Population Survey

• Multicultural Marketing Resources

• This provides diverse resources and information on how to market to multicultural (ethnic and niche including LGBT) consumer markets.

• Passport

• Market intelligence on countries, product groups, and consumers from Euromonitor International. UT subscription covers market and economic statistics only.

• Pew Social & Demographic Trends - research reports by PewResearch Center

• Free Reports and Datasets are also available to download.

• Population & Household Economic Data

•  This link opens in a new window

• From the U.S Census Bureau, a list of population and household economic data topics covered in the agency's publications. Links are provided to the publications and tables.

• Reports by Advertising Age

• Reports on demographics and marketing strategies are available (1) free to download in a specific time (2) free to download with your information (3) a fee to purchase.

• SRDS Media Solutions

• Detailed advertising rates, contact information, and circulation data for a variety of media types. Also includes demographic and lifestyle interests for counties and marketing areas (DMAs). Must use Internet Explorer.

• Statista

• Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.

• Zip Code Demographics

• Social Explorer

• Current and historical census data and demographic information. Users can create maps and reports to better illustrate, analyze and understand demography and social change.

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• Census Business Builder

• Using the Census Business Builder, you can find the demographics by state or by zip code.

• Reference Solutions

• Directory information and data on millions of U.S. businesses and consumers.

• SimplyAnalytics

• Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data.

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• USA Consumer Expenditure Surveys

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E-books on Consumer Buying

• American incomes : demographics of who has money by New Strategist Press

• Publication Date: 2014

• Who's buying alcoholic and nonalcoholic beverages by New Strategist Press

• Publication Date: 2015

• Who's buying apparel by New Strategist Press

• Publication Date: 2015

• Who's buying at restaurants and carry-outs by New Strategist Publications

• Publication Date: 2015

• Who's buying by age by New Strategist Press

• Publication Date: 2015

• Who's buying by race and hispanic origin by New Strategist Press

• Publication Date: 2015

• Who's buying entertainment by New Strategist Press

• Publication Date: 2015

• Who's buying executive summary of household spending by New Strategist Press

• Publication Date: 2015

• Who's buying for pets by New Strategist Publications

• Publication Date: 2015

• Who's buying for travel by New Strategist Publications

• Publication Date: 2015

• Who's buying groceries by New Strategist Publications

• Publication Date: 2015

• Who's buying health care by New Strategist Publications

• Publication Date: 2015

• Who's buying household furnishings, services and supplies by New Strategist Publications

• Publication Date: 2015

• Who's buying information and consumer electronics by New Strategist Publications

• Publication Date: 2015

• Who's buying transportation by New Strategist Press

• Publication Date: 2015

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Consumer Expenditures

• American attitudes : what Americans think about the issues that shape their lives

• Call Number: HN90.P8 M58 2010
  Description: Introduction -- The public arena -- Government and politics -- Science -- Religion -- Work and money -- Family and friends -- Race -- Personal outlook -- Sexual attitudes and behavior.

• American Consumer Newsletter

• American health : demographics and spending of health care consumers

• Call Number: RA445 .A442 2010
  Description: Addictions -- Aging -- Alternative medicine -- Attitudes toward health care -- Births -- Coverage and cost -- Deaths -- Disability -- Diseases and conditions -- Health care visits -- Hospital care -- Mental health -- Sexual attitudes and behavior -- Weight and exercise.
  Presents data on health care consumers and provides a comprehensive look at the demand for health care. Examines the demographics of health care consumers and the services they use. Includes detailed health care spending data and the latest data on health care coverage.

• Consumer Expenditure Survey

• From the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.

• Demographics of the U.S.: trends and projections

• Call Number: Ref. HB849.49 .R875 2012
  An annual survey of consumer buying power with market, population, household, and retail sales data for the U.S., for states, and for counties. Also has market projections, buying power index, and effective buying income.

• Liquor Handbook (Beverage Information Group)

• Call Number: Ref. HD9352.L5 2011
  Available in paper only in Reference. The Liquor Handbook provides detailed information on annual distilled spirits sales and consumption. The 300-plus page volume offers detailed data on every spirits category, a ranking of the industrys top 150 brands, a breakdown of advertising expenditures by brand and company, supplier performance, category development indices, major metro market demographics and more. Each category section includes a 12-year history of consumption listed by state market.

• New Media Trend Watch

• Although this is a site by European Travel Commission, it has some demographic studies on e-commerce and internet usage of other countries including USA.

• Passport

• Market intelligence on countries, product groups, and consumer lifestyle around the world from Euromonitor International. UT subscription covers Industries, Economics and Consumers only.

• The American Marketplace

• A publication providing marketing analysis based upon data collected mainly from the federal government. Topics covered include education, health, income, labor force, living arrangements, population, spending, and wealth. This publication is included in the Lexis-Nexis Academic database.

• The American Marketplace : Demographics and Spending patterns

• Call Number: HF5415.33.U6 A44 2011
  Description: Ch 1. Attitude trends -- ch 2. Education trends -- ch 3. Health trends -- ch 4. Housing trends -- ch 5. Income trends -- ch 6. Labor force trends -- ch 7. Living arrangement trends -- ch 8. Population trends -- ch 9. Spending trends -- ch 10. Time use trends -- ch 11. Wealth trends.
  Spending trends -- ch 10. Time use trends -- ch 11. Wealth trends.
  Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.

• Consumer Behavior 2017-2018 by RKMA

• Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.

• Statista

• Statista is a statistics portal integrating data on over 60,000 topics from over 18,000 sources onto a single platform. This also includes data from the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies.

• Survey of Consumer Finances

• The regular Survey of Consumer Finances (SCF) cross-sectional surveys are conducted every three years to provide detailed information on the finances of U.S. families. Data from the SCF are widely used, from analysis at the Federal Reserve and other branches of government to scholarly work at the major economic research centers.

• Wine handbook (Beverage Information Group)

• Call Number: Ref. HD9372.W5 2011
  Available in paper only in Reference. The Wine Handbook provides detailed information on wine sales and consumption trends. This title includes data on sales of leading domestic and imported brands, advertising expenditures by company and brand and supplier performance as well as information on pricing, distribution and major metro markets. Category analysis for table wine, sparkling wine, coolers, vermouth and others.